The British Music Embassy @ SXSW

Lethal did a lovely job of packaging up the UK's presence at the fairly recent SXSW festival in Austin, Texas.

The UK is the only country which takes over a whole venue to promote it's acts to the world for the 5 day event. The Embassy looks cool all painted black and with the flags and stuff...



They used Charles Darwin...



"To silence the Texan hillbilly creationist contingent once and for all with cries of' Let's push things forward', a nod to The Streets song title (when The Streets were good and had something to say)"

Lethal did loads of other collateral for the event, some of the graphics are below...