Jay-Z's got a new book coming out called Decoded. To launch it the pages have been hidden in significant locations around NYC. This blur between on and offline will build hype and interest around the book. It's also a great way to give fans a little taster of the contents of the book itself.
http://bing.decodejay-z.com/?fbid=2VkFxa909e7&wom=false
Tuesday 19 October 2010
Bing decodes JayZ
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