A new take on Pooh sticks

A.A. Milne's famous bear would have loved this. Track your waste with this Domestos Google map mash-up.



http://www.flushtracker.com

Dentsu musings

The two films below caught Leo's eye. They are the latest in the Making Future Magic series of films from Dentsu.

Media surfaces: Incidental Media from Dentsu London on Vimeo.

Media surfaces: The Journey from Dentsu London on Vimeo.

Axe - save water and showerpool

Letterbombing

Marsha spotted this via Vandalog. Graffiti for the 21st Century? It's just a little bit cheeky. Look out for letterbombing on a site near you.

More here

Skittle Facebook real world interaction

Create a David Blaine like character and pit him against Skittles fans via Facebook. The more Facebook interactions the more skittles he has to contend with in his glass box. Another example of real world online interaction.

Bing decodes JayZ

Jay-Z's got a new book coming out called Decoded. To launch it the pages have been hidden in significant locations around NYC. This blur between on and offline will build hype and interest around the book. It's also a great way to give fans a little taster of the contents of the book itself.

http://bing.decodejay-z.com/?fbid=2VkFxa909e7&wom=false

Singapore Round Up

Hans and Tom from our Singapore office have picked out these innovative highlight’s from Singapore’s marketing scene over the last 12 months:


Burger King’s Octopuppy

BK’s snack quick pick with Rebel the chihuahua dog done by Publicis. Picking up on the topically news story of the Octopus who predicted the World Cup scores. Rebel the Octopuppy would make predictions every day – if you concurred with the dog you got free BK meals. It generated quite a bit of positive response on their Facebook page

http://www.campaignsingapore.sg/Article/230447,rebel-the-octopuppy-picks-burger-kings-favourite-snack-choices.aspx

http://www.facebook.com/#!/BurgerKingSingapore?v=wall (promo is now over though)


Life before death – The Lien foundation

This campaign deals with the taboo subject of Death. Life Before Death is an initiative of The Lien Foundation – a Singapore philanthropic house that advocates better care for the dying. It started Asia's first centre for research and training in palliative care - The Lien Centre for Palliative Care.

On the site you can create your own Playlist for your funeral, leave messages to people you leave behind and you can even follow death on Facebook – dark!

http://www.thefwa.com/site/life-before-death


World’s coolest intern for Standard Chartered

World’s coolest intern by Standard Chartered Breeze: Ok, it’s not the most original. I think everyone can see the ‘coolest job in the world’ references but it’s good to see a bank in Singapore doing this kind of ‘non-boring’ stuff.

http://worldscoolestintern.com


Tangs Blogathon

Tangs is a department store in Singapore’s famous shopping centre – Orchard Road. It’s another example of experiential activity in the real world linking with the online world. This happened in 2009.

http://www.tangs.com.sg/blogathon/

Will i am checks out New Twitter

Twitter gets a spring clean. We can't help notice it's starting to feel a bit like Tweet Deck. That said it's a great improvement with more functionality and it makes Twitter less scary to the uninitiated.

Space Cadets

These guys attached a HD cam to a Weather balloon and sent it 90,000ft up before it burst and returned to Earth

Homemade Spacecraft from Luke Geissbuhler on Vimeo.

Loyalty cards become one

This is a beautifully simple and useful idea. It just won the mobile clicks award.

Read more here

NOKIA PUSH BURTON

Nokia have been working on the push project for over a year. A crowd sourcing initiative to encourage folk to hack it's N900 phone. One of the resulting ideas was PUSH skating - basically it analyses the tricks you do on a skate board via sensors. it then turns the data into cool stats and graphics. It's the real world and Tony Hawk Pro-Skater melding into one.

They've now taken to the slopes and teamed up with Burton. I've got a feeling it still wouldn't make my pathetic 2 foot Ollies look very good.

Read more at Contagious magazine

Puma Sole hits India

Jack in the Box have created the sole machine for Puma. It travelled around 15 different destinaions in Mumbai. The Ambassador car was painted white and Mumbai urbanites were encouraged to tag it. Apparently they had to repaint it 4 times. The pimp your sole contest encouraged people to get creative online. It utilised Facebook and drove people to retail. The figures look good - 3 million impressions but India's population is over 1.2 Billion.

It's not the most original piece of activity but it is another example of digital and experiential blurring seamlessly to create a brand experience.

THE FUTURE EDITORS

We’re now in the era of the Future Editor and we’re experiencing a revolution in how we’re influenced by the media. The old hierarchy of Editor-in-Chief being in sole charge of what we consume when and where is being questioned. We, the reader, have become the editor with a team of sub-editors. These new editorial teams are a diverse bunch. As with all information we’re searching for authentic sources to inform our opinions. Ultimately they are sources we trust. Some are established publications, others are celebrities with global followings. But the most important ones are our friends.

New tools like FLUD, Apollo News, Pulse News and FlipBoard aggregate our trusted sources into easy to digest digital magazines. They blend global news alongside intimate feeds from our social networks giving us a heady mix of the macro and micro. If you've got an iPad check them out and unleash your Future Editor.

Social Media over the next 5 years

There's loads of Buzz around Social Media and to celebrate Mashable's 5th B'day they've been asking various experts to give their view on the next 5 years. Have a read.

http://mashable.com/2010/09/07/next-5-years-social-media/

Now there's nothing particularly Earth shattering in this over view from the mashable guys. It seems obvious to us that as social media networks, like Facebook, are adopted by the older masses they'll be rejected by the younger generation, who will inevitably move on to the next latest thing. After all who really wants to be hanging out in the same bar as their mum. In the next 5 years will we become more closed rather than open? Will social snobbery, privacy and fraud lead us to be more conservative, less trusting and more selective about who we let in to our various worlds?

The Last Exorcism on Chat Roulette

Excellent digi stuff...

How Big?

That big!! What an awesome site. Map the footprint of events (such as Glastonbury) or catastrophies (such as the Gulf Oil spill) over an area you can relate to so that you see how big it really is.

Here's Glastonbury on the Southbank...

How dare he?

Click to enlarge...

The Post Digital brief

Nice presentation from Gareth Kay of Goodby's

Postdigitalbriefs2 - August 2010

View more presentations from Gareth Kay.

Glass

Glass could be immensely cool... in their words:

"Glass is a virtual canvas over the entire web where you can literally place notes on top of any website. Now, instead of sending a link, your contacts see your thought together with the moment that inspired it, in context, allowing you to share the experience of being there".

Digital Orca

Lovely... positioned in Vancouva by Coupland