Li-Ning were the copy cat brand from China who imitated Nike designs when they started out. Even the logo was reminiscent of the swoosh. They are now making a name for themselves in their own right and are starting an invasion of the USA. Check out their their first TVC.
Saturday, 11 December 2010
These are shoes - Li-Ning hits America
Nike Shout Asia
Nike has unveiled real time pitch side boards that allow fans to shout messages of support via Facebook and Twitter during games.
Friday, 3 December 2010
Quatar Win 2022 World Cup bid - first 5 stadiums
England miss out on the 2018 World Cup to Russia and Qatar win the 2022 bid. This video shows the ambitious plans for the new stadiums they will build complete with full air conditioning. Temperatures can exceed 50 degrees during the day. The 5 stadiums are all unique and pretty impressive.
Monday, 29 November 2010
Nike outdoor advertising Asian Games 2010
This is a report on Nike’s latest outdoor campaign for the 2010 Games. You can find it in Guangzhou. Using 3D artwork they've taken a dull looking 8-story residential flat and a nearby basketball court and revitalised them.
Thursday, 25 November 2010
I AM PLAYR
Nike are involved in this immersive social football game. We're interested to see how it plays out and how involved the gameplay will be. It looks like it could go a little Footballers Wives.
Wednesday, 11 August 2010
Nike CEO
If you get a spare 10 minutes, hang out with Nike CEO Mark Parker in this interview with him over at Fast Company. If you're a fan of Nike it's inspiring stuff...
Friday, 23 July 2010
Thursday, 22 July 2010
Mentalists
Down hill skateboarding / racing craziness. More over at NY Times
The main dude below has got a great look though - nice helmet and pointy rad fingers...
And this just in from our friend Jim Eyre - lovely
Friday, 16 July 2010
Wednesday, 30 June 2010
Friday, 25 June 2010
Thursday, 24 June 2010
Monday, 21 June 2010
Friday, 18 June 2010
Wednesday, 16 June 2010
Robocup 2010
The other World Cup - The Robocup 2010 - is played by robots made by loads of techie dudes and colleges. It kicks off in Singapore in mid June. It might be more exciting than the real thing.
Here's one of the top players:
Go here for a comprehensive preview and meet the other key players or check the official Robocup website
Lapp-pro X Nike
LAPP-PRO pay homage to Nike’s eight sponsored teams at this year’s 2010 World Cup with a stunning display of light painting using no digital enhancements...
Check the rest and the 'making of' video at Hypebeast
Monday, 14 June 2010
"Refait"
A remake of the football WorldCup match between France and Germany (Seville, Spain, 1982). Shot by Pied La Biche in Villeurbanne (France), every aspect of the fifteen last minutes of the match was carefully reconstructed : players, positions, gestures, intensity, drama etc. It consists in shifting the traditional game area into the urban environment. Each sequence takes place in one or several locations and then the city temporarily becomes the lab for unsual experiments. The soundtrack is made up of the original commentaries mixed with interviews of the audience recorded during the shooting.
Refait from Pied La Biche on Vimeo.
Thursday, 10 June 2010
Friday, 21 May 2010
Nike - Write the future
Ads don't usually get put on here, but Nike's World Cup spot is awesome. It's beyond advertising. 3 minutes of solid gold from the best advertiser in the world...
Then there's the spin-offs - such as this Rooney one...
Hats off to W+K London. It's the best ad in yonks. It'll hoover up awards like a Dyson. And rightly so.
Monday, 17 May 2010
GDP World Cup
The outcome of the World Cup predicted on the basis of each country's GDP. Brazil beat Serbia in the final, we lose to Germany early doors. About right then...
(apologies - have no idea who did this as it was emailed to me)
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