Paik Nam June Media Bridge - Seoul.

A 1080-metre bridge over the Han River, which is named after the Korean video and media artist Nam June Paik, will soon connect the Dang-Li power plant with the National Assembly building in Seoul, Korea. Planning Korea based in Seoul- are the architectural firm behind the mega-structure. It has a number of public facilities such as a museum, library and an IT complex mall over it. A series of structures lying parallel to the water surface will serve as docks for water taxis, yachts and cruise ships.

Singapore Round Up

Hans and Tom from our Singapore office have picked out these innovative highlight’s from Singapore’s marketing scene over the last 12 months:


Burger King’s Octopuppy

BK’s snack quick pick with Rebel the chihuahua dog done by Publicis. Picking up on the topically news story of the Octopus who predicted the World Cup scores. Rebel the Octopuppy would make predictions every day – if you concurred with the dog you got free BK meals. It generated quite a bit of positive response on their Facebook page

http://www.campaignsingapore.sg/Article/230447,rebel-the-octopuppy-picks-burger-kings-favourite-snack-choices.aspx

http://www.facebook.com/#!/BurgerKingSingapore?v=wall (promo is now over though)


Life before death – The Lien foundation

This campaign deals with the taboo subject of Death. Life Before Death is an initiative of The Lien Foundation – a Singapore philanthropic house that advocates better care for the dying. It started Asia's first centre for research and training in palliative care - The Lien Centre for Palliative Care.

On the site you can create your own Playlist for your funeral, leave messages to people you leave behind and you can even follow death on Facebook – dark!

http://www.thefwa.com/site/life-before-death


World’s coolest intern for Standard Chartered

World’s coolest intern by Standard Chartered Breeze: Ok, it’s not the most original. I think everyone can see the ‘coolest job in the world’ references but it’s good to see a bank in Singapore doing this kind of ‘non-boring’ stuff.

http://worldscoolestintern.com


Tangs Blogathon

Tangs is a department store in Singapore’s famous shopping centre – Orchard Road. It’s another example of experiential activity in the real world linking with the online world. This happened in 2009.

http://www.tangs.com.sg/blogathon/

Puma Sole hits India

Jack in the Box have created the sole machine for Puma. It travelled around 15 different destinaions in Mumbai. The Ambassador car was painted white and Mumbai urbanites were encouraged to tag it. Apparently they had to repaint it 4 times. The pimp your sole contest encouraged people to get creative online. It utilised Facebook and drove people to retail. The figures look good - 3 million impressions but India's population is over 1.2 Billion.

It's not the most original piece of activity but it is another example of digital and experiential blurring seamlessly to create a brand experience.