The video was uploaded to Stomp (The Strait Times portal for citizens' journalism) and it caused alarm as 50,000 viewed it. It's actually a man in a bear suit all for a Philips shaver. The police are now investigating if the stunt was a public nuisance that breached Section 268 of the Penal Code, which could lead to a S$1,000 fine.
Check out Stomp here
And more about the stunt here
Thursday, 14 October 2010
Bear on the loose in Singapore
Friday, 8 October 2010
Singapore Round Up
Hans and Tom from our Singapore office have picked out these innovative highlight’s from Singapore’s marketing scene over the last 12 months:
Burger King’s Octopuppy
BK’s snack quick pick with Rebel the chihuahua dog done by Publicis. Picking up on the topically news story of the Octopus who predicted the World Cup scores. Rebel the Octopuppy would make predictions every day – if you concurred with the dog you got free BK meals. It generated quite a bit of positive response on their Facebook page
http://www.campaignsingapore.sg/Article/230447,rebel-the-octopuppy-picks-burger-kings-favourite-snack-choices.aspx
http://www.facebook.com/#!/BurgerKingSingapore?v=wall (promo is now over though)
Life before death – The Lien foundation
This campaign deals with the taboo subject of Death. Life Before Death is an initiative of The Lien Foundation – a Singapore philanthropic house that advocates better care for the dying. It started Asia's first centre for research and training in palliative care - The Lien Centre for Palliative Care.
On the site you can create your own Playlist for your funeral, leave messages to people you leave behind and you can even follow death on Facebook – dark!
http://www.thefwa.com/site/life-before-death
World’s coolest intern for Standard Chartered
World’s coolest intern by Standard Chartered Breeze: Ok, it’s not the most original. I think everyone can see the ‘coolest job in the world’ references but it’s good to see a bank in Singapore doing this kind of ‘non-boring’ stuff.
http://worldscoolestintern.com
Tangs Blogathon
Tangs is a department store in Singapore’s famous shopping centre – Orchard Road. It’s another example of experiential activity in the real world linking with the online world. This happened in 2009.
http://www.tangs.com.sg/blogathon/
Subscribe to:
Posts (Atom)
