Levis Photo Workshop

The Levi’s Photo Workshop just opened in the former Deitch Gallery in NYC. It celebrates photography’s rich history in New York City and will be a place where photographers (all levels) can collaborate. The Photo Workshop will provide free photography resources including camera rentals of both digital and vintage film cameras alongside the use of studio space and professional lighting equipment. They also have photo printers so that the budding snappers can output their creations. Photographic experts will be on hand to offer guidance and advice in each area.

Puma Sole hits India

Jack in the Box have created the sole machine for Puma. It travelled around 15 different destinaions in Mumbai. The Ambassador car was painted white and Mumbai urbanites were encouraged to tag it. Apparently they had to repaint it 4 times. The pimp your sole contest encouraged people to get creative online. It utilised Facebook and drove people to retail. The figures look good - 3 million impressions but India's population is over 1.2 Billion.

It's not the most original piece of activity but it is another example of digital and experiential blurring seamlessly to create a brand experience.

MOUSETRAP MAYHEM - THE GAME GOES LIFE SIZE

Mark Perez travels around fairs with his life size mousetrap game. It takes 5 days to set up and just like the original it doesn't always work.

Read more here Mousetrap