Amul Butter - a true classic

Andy Smith discovered this gem. A classic from advertising's golden age.

Lavasa - Post Independence India's first new hill city

Based on New Urbanism Lavasa has picked up 3 Global awards for the Best Master Plan and Landscaping. It's an Eco-friendly development on 7 hills and 60kms of lake front. It's 3 hours away from Mumbai by car. Read more here

Puma Sole hits India

Jack in the Box have created the sole machine for Puma. It travelled around 15 different destinaions in Mumbai. The Ambassador car was painted white and Mumbai urbanites were encouraged to tag it. Apparently they had to repaint it 4 times. The pimp your sole contest encouraged people to get creative online. It utilised Facebook and drove people to retail. The figures look good - 3 million impressions but India's population is over 1.2 Billion.

It's not the most original piece of activity but it is another example of digital and experiential blurring seamlessly to create a brand experience.