Stats from Facebaker.com
Monday, 8 November 2010
Tuesday, 19 October 2010
Skittle Facebook real world interaction
Create a David Blaine like character and pit him against Skittles fans via Facebook. The more Facebook interactions the more skittles he has to contend with in his glass box. Another example of real world online interaction.
Wednesday, 29 September 2010
Puma Sole hits India
Jack in the Box have created the sole machine for Puma. It travelled around 15 different destinaions in Mumbai. The Ambassador car was painted white and Mumbai urbanites were encouraged to tag it. Apparently they had to repaint it 4 times. The pimp your sole contest encouraged people to get creative online. It utilised Facebook and drove people to retail. The figures look good - 3 million impressions but India's population is over 1.2 Billion.
It's not the most original piece of activity but it is another example of digital and experiential blurring seamlessly to create a brand experience.
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