Nike are involved in this immersive social football game. We're interested to see how it plays out and how involved the gameplay will be. It looks like it could go a little Footballers Wives.
Thursday, 25 November 2010
I AM PLAYR
Tuesday, 19 October 2010
Bing decodes JayZ
Jay-Z's got a new book coming out called Decoded. To launch it the pages have been hidden in significant locations around NYC. This blur between on and offline will build hype and interest around the book. It's also a great way to give fans a little taster of the contents of the book itself.
http://bing.decodejay-z.com/?fbid=2VkFxa909e7&wom=false
Monday, 27 September 2010
MOUSETRAP MAYHEM - THE GAME GOES LIFE SIZE
Mark Perez travels around fairs with his life size mousetrap game. It takes 5 days to set up and just like the original it doesn't always work.
Read more here Mousetrap
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