Saturday, 11 December 2010

These are shoes - Li-Ning hits America

Li-Ning were the copy cat brand from China who imitated Nike designs when they started out. Even the logo was reminiscent of the swoosh. They are now making a name for themselves in their own right and are starting an invasion of the USA. Check out their their first TVC.

Sunday, 5 December 2010

Nokia N8 Launch in China

During the launch for the N8 in China a pornographic video streamed LIVE causing an awkward/embarassing moment for the Finnish company.



That said they have been going to town on demonstrating the quality of the N8's output. The latest campaigns all challenge creatives to create with or on the new handset, letting the quality speak for itself. In the clip below the image is drawn using a stylus on the N8s touch screen.



And they have also remade Pearl Harbour shot entirely using the phone's built in camera. Using scale models it's a pretty impressive film.

Untitled from MoNoBrow on Vimeo.

Monday, 29 November 2010

Nike outdoor advertising Asian Games 2010

This is a report on Nike’s latest outdoor campaign for the 2010 Games. You can find it in Guangzhou. Using 3D artwork they've taken a dull looking 8-story residential flat and a nearby basketball court and revitalised them.

Friday, 12 November 2010

JR pastes up Shanghai

French photographer and large-scale paste-up / urban artist “JR”is in Shanghai launching his worldwide “Wrinkles of the City” project. The project, which starts in Shanghai, pays tribute to the history and heritage of great cities through portraits of local elderly who have lived through generations of their changes.

This execution is particularly good.

Monday, 8 November 2010

CHINA Infographic

China surpassed Japan for GDP for the first time in Q2 2010. This infographic highlights the exponential growth China has experienced over the last few decades. It also shines a spotlight on some amazing figures - 200+ cities with populations of over a million by 2025 - that's a whole load of people.


 

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