Two media owner campaigns

Don't usually like talking ads on here, but here are two different ways of promoting a medium that caught our eye...

First up it's CBS outdoor with these straight up but beautifully written long copy ads for the tube. Not sure who wrote them, but hats off.







Next up is this mysterious piece from Posterscope. I'd seen these about for months and never bothered to check it out.





When I searched for it it took me here

All well and good but I'm none the wiser until I check out these blogs here and here

I'm not writing any more about it - read the blogs I linked to... but this is the blurb from Posterscope: "When you see an Out-of-Home ad and then follow it up online, you’re Oohgling. Out-of-Home advertising is great at creating interest and intrigue and that’s often followed up with an on-line search to find out more."

Guess we'll see more and more of this kind of stuff as traditional media owners have to prove why they should be in the mix.