Recipease

Nice from celebrity chef/irritant Jamie Oliver.

Recipease is (to quote Design Year Book):

"Celebrated chef Jamie Oliver has just launched Recipease, a new retail concept for food and kitchen shop where anyone can learn to cook and make great food on the spot. At Recipease, shoppers can come and ask questions, learn new skills, get inspiration and try some fantastic food from the professional chefs. They also provide fresh daily meals for take away with beautiful packaging.

Like the shop concept, the Recipease packaging tells stories, the packaging communicated a sense of ‘meal assembly’ using the simple idea of a food kit, filled with illustrations and witty repartee about good food and easy cooking".