Nike - Write the future

Ads don't usually get put on here, but Nike's World Cup spot is awesome. It's beyond advertising. 3 minutes of solid gold from the best advertiser in the world...



Then there's the spin-offs - such as this Rooney one...



Hats off to W+K London. It's the best ad in yonks. It'll hoover up awards like a Dyson. And rightly so.